Going Beyond Operations: What’s the Broader Value of Online Reservations?

January, 2018

Online reservations technology empowers drivers to pre-pay and reserve their parking in advance. It’s easy to see how this benefits managers of commercial facilities. For one, online reservations fill empty stalls. And at a strategic level, operators can use occupancy and revenue data from online platforms to make data-driven decisions about pricing. They can put dynamic pricing strategies in place that yield the most revenue per stall as demand for parking fluctuates.

Perhaps less intuitive is how other parking industry segments can benefit, such as those with traffic flow that’s independent of traditional rush hours and seasonality. How, when demand is so unpredictable, can parking managers for airports, hospitals, universities, municipalities and residential properties leverage online reservations to grow their business in efficient, significant and scalable ways?

At PIE 2018 in Chicago on March 26-29, Mark Lawrence, CEO & Co-Founder of SpotHero, and Jake Squillaci, Sales & Partnerships at Parkonect, will lead a discussion about the broader applications of online reservations and scanner technology. Together with the audience, they’ll explore how parking professionals in all verticals can benefit.

This informative discussion will cover:

How on-airport and near-airport parking locations can manage inventory during periods of high and low travel activity

How cities can drastically reduce urban traffic congestion by providing online and mobile parking availability, routing, and wayfinding to residents and visitors

How universities can manage permit parking for students, reducing administrative expenses and eliminating the need to invest in building a robust parking program

How property management companies can increase asset value by generating unplanned revenue from parking before units fill up

ParkingToday is encouraging you to attend this exciting session, and to contribute your point of view. See something here that makes you nod along, shake your head or roll your eyes? We hope that you’ll join and voice your unique perspective, sparking a bigger discussion about what unites the parking industry as we face increasingly complex challenges in an evolving mobility landscape.

Sarah Becherer is B2B Manager, SpotHero. She can be reached at Sarah@spothero.com